클래스카드 | YBM 고등 심화 영어 I

influential

a. 영향력 있는
David Ogilvy is considered to have been the most influential man in the world of advertising.

transform

v. (완전히) 바꿔 놓다
Ogilvy transformed the marketing and advertising industry with new ideas.

approach

n. 접근 방법
His approach is considered to be practical.

innovation

n. 혁신
His innovations came from his experiences in that field.

reflect

v. 나타내다, 반영하다
These results reflect your hard work.

bold

a. 대담한, 용감한
A bold man jumped into the river to save a child.

unconventional

a. 관습에 얽매이지 않는; 독특한
She was unconventional as a teacher, so many others were opposed to her opinion.

agency

n. 대행사
In 1948, at the age of 37, Ogilvy opened an advertising agency.

doubtful

a. 의심스러운
People were doubtful of his chances of success.

convince

v. 확신시키다
Ogilvy was convinced that his life of constant learning was all the training he needed.

discipline

n. 자기 훈련
His management principles stemmed from his experience as a chef: hard work, discipline, and excellence.

reliable

a. 신뢰할 만한
Advertising has to convey clear and reliable information.

factor

n. 요소
Research is the identifying factors that predict why one advertisement might be more successful than another.

publication

n. 출판
In the years since its first publication, his book has sold more than any other book on advertising.

enduring

a. 지속되는, 오래가는
The secret of the book’s enduring fame is that Ogilvy’s lessons and strategies for marketing are timeless.

practice

v. 사용하다; 실행하다
Here are some of Ogilvy’s most important rules for advertising and marketing that are still widely practiced today.

brief

a. 간결한
Keep explanations as brief and clear as possible.

clarity

n. 명확함, 명료성
The clarity of Mr. Kim's lessons makes learning easy.

distract

v. 분산시키다
Do not let anything distract you from the sole purpose of the advertisement.

remarkably

ad. 몹시, 현저하게
The message from the advertisement is remarkably clear.

position

v. ~의 자리를 잡다
Ogilvy positioned a new product as a soap for people with dry.

ordinary

a. 평범한
Today was an ordinary day. Nothing exciting happened.

manufacturer

n. 제조사, 제조업자
The company became the biggest smartphone manufacturer in the world.

claim

v. 주장하다
The company realized there are lots of products claiming specialized care for various skin conditions.

competitor

n. 경쟁자
The soap company set against the unrealistic promises of improvement made by its competitors.

unattainable

a. 도달 불가능한
People are supporting the fight against the unattainable stereotype by the media.

flaw

n. 결점, 흠
People would celebrate their flaws, such as wrinkles, gray hair.

freckle

n. 주근깨
He got freckles all over his face in the summer.

underestimate

v. 과소평가하다
Do not underestimate the consumer.

treat

v. 대하다
Do not think of your consumers as dumb, but treat them as if they were your family.

audience

n. 청중; 시청자
If you want to be successful in marketing, you have to respect your audience.

trustworthy

a. 신뢰할 수 있는
It seems that advertisers ignore the fact that an advertisement must provide trustworthy information.

surgery

n. 수술
He had surgery for the torn muscle in his shoulder last week.

claim

n. 주장
The advertisers claim that their product cleans better than similar products.

cosmetic

a. 성형의
Many cosmetics are claimed to make wrinkles disappear.

approach

n. 접근(법)
Building trust comes from an honest approach to the product you want to sell.

exclusively

ad. 오로지; 배타적으로
His lessons and ideas are not limited exclusively to the world of advertising.

inspiration

n. 영감
David Ogilvy taught us that the sources of inspiration for meaningful communication are sincerity and trust.

remarkable

a. 두드러진
His life story of remarkable challenges and achievements shows us his tireless effort.

source

n. 원천
Poorly written instructions were the source of the confusion.