Take the choice of which kind of soup to buy. There’s too much data here for you to struggle with: calories, price, salt content, taste, packaging, and so on. If you were a robot, you’d be stuck here all day trying to make a decision, with no obvious way to trade off which details matter more. To land on a choice, you need a summary of some sort. And that’s what the feedback from your body is able to give you. Thinking about your budget might make your palms sweat, or your mouth might water thinking about the last time you consumed the chicken noodle soup, or noting the excessive creaminess of the other soup might give you a stomachache. You simulate your experience with one soup, and then the other. Your bodily experience helps your brain to quickly place a value on soup A, and another on soup B, allowing you to tip the balance in one direction or the other. You don’t just extract the data from the soup cans, you feel the data.