글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳을 고르시오. [3점]
Some organizations, however, are unbundling in favor of a more itemized approach sometimes called à la carte pricing.
Bundle pricing is packaging together two or more products, usually complementary ones, to be sold for a single price, which is usually considerably less than the sum of the prices of the individual products. ( ① ) Bundle pricing facilitates customer satisfaction and, when slow-moving products are bundled with products with higher turnover, can help a company stimulate sales and increase revenues. ( ② ) Selling products as a package rather than individually also may result in cost savings, so bundle pricing is commonly used for banking and travel services, computers, and automobiles with option packages. ( ③ ) This provides customers with the opportunity to pick and choose the products they want without having to purchase bundles that may not be the right mix for their purposes. ( ④ ) furthermore, with the help of the Internet, comparison shopping has become more convenient than ever, allowing customers to price items and create their own mixes. ( ⑤ ) Nevertheless, bundle pricing continues to appeal to customers who prefer the convenience of a package.
* à la carte pricing: 따로따로 책정하는 가격