Places today have become exhibitions of themselves. Through heavy investment in architecture, art, design, exhibition space, landscaping and various kinds of redevelopment towns, cities and countryside pronounce their possession of various cultural values — such as unchanging nature, the historic past, the dynamic future, multiculturalism, fun and pleasure, artistic creativity or simply stylishness. These cultural values have come to be seen as a place’s identity, the possession of which is key to the important task of attracting visitors. And this identity is expected to be easily accessed by those visitors or, to use a currently favoured term in urban design, to be legible. Places whose identity seems inaccessible, confusing or contradictory do not present themselves as destinations. They do not, in other words, seem visitable. An identity that is not pointed to in the form of well-restored or beautifully designed buildings, artworks, shopping plazas, streets, walkways or gardens does not compose itself into a view nor offer itself as an ‘experience’. To avoid such a fate, places should ‘make the most of themselves’. In this way, they can find their niche in the new cultural economy of visitability.
* legible: 알아볼 수 있는 ** niche: 꼭 맞는 역할