The fast­-paced evolution of Information and Communication Technologies (ICTs) / has radically transformed / the dynamics and business models / of the tourism and hospitality industry.

This leads to / new levels-forms of competitiveness / among service providers / and transforms the customer experience / through new services.

Creating unique experiences / and providing convenient services to customers / leads to satisfaction and, eventually, customer loyalty / to the service provider or brand (i.e., hotels).

In particular, / the most recent technological boost / received by the tourism sector / is represented by mobile applications.

Indeed, empowering tourists with mobile access to services / such as hotel reservations, airline ticketing, and recommendations for local attractions / generates strong interest and considerable profits.