v. 금지하다
We argue that product placement in TV shows should be banned.
stir
v. 불러일으키다
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
insert
v. 삽입하다
Product placement is a form of advertising that involves inserting products in movies or TV programs with the intention of promoting the products or brands.
under control
통제되는
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
pros and cons
장점과 단점
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
intention
n. 의도
Product placement is a form of advertising that involves inserting products in movies or TV programs with the intention of promoting the products or brands.
maintain
v. 주장하다
We maintain our position in order to defend the rights of the general public, mainly television viewers.
defend
v. 옹호하다, 방어하다
We maintain our position in order to defend the rights of the general public, mainly television viewers.
deprive
v. 빼앗다
We offer arguments against product placement─the deprived choice of viewers and the problem of invisible marketing costs.
invisible
a. 보이지 않는
We offer arguments against product placement─the deprived choice of viewers and the problem of invisible marketing costs.
defeat
v. 무산시키다, 좌절시키다
Our first point in argument is that product placement defeats the very purpose of TV shows.
primary
a. 주된
The primary purpose of dramas is to deliver a story, through which meaningful messages on society are delivered.
deliver
v. 전달하다
The primary purpose of dramas is to deliver a story, through which meaningful messages on society are delivered.
pop out
튀어나오다, 나타나다
With random commercial brands popping out to steal the focus from the plot, the show quality suffers.
automatic
a. 자동의
It was a product placement promoting an automatic pilot function of a new car.
absurdity
n. 불합리
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
ruin
v. 망치다
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
sincerity
n. 진정성
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
retain
v. 유지하다, 보유하다
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
embed
v. 박다, 끼워 넣다
Product placement is advertising embedded in the program.
integrate
v. 통합하다
Product placement is integrated in the show.
promote
v. 홍보하다
The extra marketing costs are added to the product’s consumer price, with the products promoted by product placement becoming more expensive.
content
n. 내용
We prepared supporting arguments─the production funding in the new media environment and the better quality of program content.
perspective
n. 관점, 시각
We would like to approach the issue from a slightly different perspective, taking content creators and product companies into consideration.
take ~ into consideration
~ 을 고려하다
We would like to approach the issue from a slightly different perspective, taking content creators and product companies into consideration.
inevitable
a. 필연적인
Product placement is inevitable in the age of the new media environment.
profit
n. 이익
The profit share from TV commercials is constantly declining.
decline
v. 감소하다
The profit share from TV commercials is constantly declining.
compensate
v. 보상하다
Production companies and broadcasting networks are compensating for the loss by attracting more product placements.
idealistic
a. 이상적인
From an idealistic point of view, the storytelling of TV dramas should not be interrupted by commercial advertising.
interrupt
v. 방해하다
From an idealistic point of view, the storytelling of TV dramas should not be interrupted by commercial advertising.
cosmetic
a. 미용의
It was a product placement sponsored by a cosmetic company.
stereotype
n. 고정 관념
The scene was the talk of the town for breaking a media stereotype of blind people.
establish
v. 수립하다
The scene also succeeded in establishing the character in the story.
be the talk of the town
장안의 화제가 되다
The scene was the talk of the town for breaking a media stereotype of blind people.
spree
n. 열풍, 흥청거림
K-dramas introduce Korean products to foreign consumers, which often results in global shopping sprees.
ginseng
n. 인삼
A recent drama that became a huge hit in China was sponsored by a ginseng company.
extract
n. 추출액, 추출 성분
The hero was frequently seen to drink ginseng extract from a small pouch.
pouch
n. 주머니, 파우치
The hero was frequently seen to drink ginseng extract from a small pouch.
result in
결과를 낳다
K-dramas introduce Korean products to foreign consumers, which often results in global shopping sprees.
out of stock
재고가 없는
The product became so popular among Chinese people that it instantly went out of stock.
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